LaCroix is still, however, the most popular item in company offices by a long shot so it’s unlikely your beloved Grapefruit flavored cans of LaCroix will be going away anytime soon. Over this time horizon, there is some evidence that the days of explosive LaCroix sales growth may have already passed. Over the last 18 months however, LaCroix sales have slowly dipped to 4.0% of platform sales. While growth has been explosive, there has been a significant plateau over the last year and a half.īy Fall 2016, LaCroix comprised 5.3% of the sales to office kitchens on the platform. However, when you look at LaCroix sales over time on our platform, a more complicated picture emerges. With LaCroix being the most popular brand in the office kitchen, one might be tempted to conclude that the brand was a rocketship conquering offices around the world. There are, however, a number of flavors we don’t carry that aren’t included in the analysis. The least popular flavor in the office is Peach-Pear, making up only 1.6% of LaCroix sales. Rounding out the top three most popular flavors are Tangerine followed by Pure (plain). These the most popular flavors ranked from most popular to least.Īnd so we have our answer to the question of what’s the most popular flavor of LaCroix water in the office - Grapefruit. We looked at the last six months of sales data to spit LaCroix sales out by flavor. But which flavors are most popular overall in office kitchens? We should note that we don’t carry 100% of all the flavors LaCroix manufactures, though we’ve built of portfolio of flavors based on time based on customer flavor requests as well as top flavor suggestions from our distributor. LaCroix is approximately 40 times more popular among our customers than San Pellegrino bottled water.Īmong LaCroix connoisseurs, everyone has their favorite flavor. We should highlight that Hint is the #9 most sold brand on the platform and still its dwarfed by LaCroix. LaCroix is twice as popular as Hint, the next most popular water brand sold. The following chart shows LaCroix sales compared to its peers last month: LaCroix made up 4.0% of sales for the month, and was 25% higher than the number two brand Ito En tea.Ĭompared to other water brands, LaCroix’s dominance in the office is especially pronounced. It’s much more popular than other sought-after staples like Kind bars, Philz coffee, and Honest Tea. People like a lot of things in the office, but they like LaCroix best. The chart below is the percentage of sales during March of every branded item we sell.ĭata source: Oh My Green. To set some context, we first analyzed the popularity of all the items sold companies for stocking their kitchens. The third most popular flavor of LaCroix is “Pure” which is just regular carbonated water. Not only that, LaCroix is the single most popular brand of anything we sold on Oh My Green.Īnd the most popular flavor of LaCroix found in offices? Grapefruit, which narrowly beats out Tangerine. In fact, it’s the most popular beverage sold by far and it’s twice as popular as the next water brand. We analyzed our aggregate sales data in March 2018 to analyze LaCroix’s popularity and see which flavors sold the most and least. The Oh My Green data set includes kinds of companies, but skews toward technology companies based in Silicon Valley and New York. So, just how much do people like LaCroix? And what actually is the most popular flavor in offices? We thought we’d analyze our data from Priceonomics customer Oh My Green, a company that provides companies snacks and beverages for office kitchens, to find out. Might have to go to the office.” Another venture capitalist remarked “Interesting new trend: people bringing their own LaCroix (often in interesting, little-seen flavors like Apricot) to meetings at our office.” Not only that, but it’s become extremely popular in offices across America, especially among Silicon Valley companies.Ī startup founder (and passionate fan) of the beverages wrote on Twitter, “Out of La Croix at home. LaCroix has been featured in rap lyrics, fan art, and is now stocked in the stores in all the trendiest neighborhoods in America. And yet, when it comes to the water brand LaCroix, people are obsessed. You might not expect people to be passionate about cans of carbonated water. Does your company have interesting data? Become a Priceonomics customer. This post is adapted from the blog of Oh My Green, a Priceonomics Data Studio customer.
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